The only part of our bodies that we would ever consider describing as fat and furry, our lashes are longer, thicker, darker and perfectly soft and luxurious in one swipe. This fantastic tint for lashes darkens without flaking, clumping or smudging. Rich in Vitamins A, E, and C, it strengthens lashes for more flexibility, less breakage. Fat Cat Mascara is the perfect accent to create dynamic, bold eyes. Available in Black, the deepest darkest black and Black Brown, black with a hint of coffee. $20, Try It! right now for only $12.50!
Try It! Fat Cat Mascara May 28, 2007
What’s Hot: Supernatural Mineral Sheer Tint May 25, 2007
“On Urban Apothecary’s website, the description for the Mineral Sheer Tint uses the word “perfect” several times. I couldn’t agree more. This multi-mineral tinted foundation goes on smooth and leaves a beautiful dewy finish. The coverage is perfect and the foundation feels feather light.
I received mine in Natural Glow and it matched my skin tone perfectly. I’m wearing foundation without actually looking like I am wearing foundation. The Mineral Sheer Tint also has an SPF of 20, so its great knowing my skin is protected from the sun’s damaging rays (all the while looking like I have flawless skin). A little goes a long way and for only $38, that makes this product a steal!”
– Shannon, Makeup Minute
“I’ve stumbled upon a miracle with Supernatural Mineral Concealer from URBAN APOTHECARY, and if you’re looking for a flawless complexion, you are going to find it with this product. Designed like a click pen, all I do is dispense a little of this concealer over or under foundation, or on my bare skin. It seems to hide anything I’m trying to conceal including fine lines and wrinkles. I’ve been using the medium shade (it’s also available in light and medium dark so there’s a suitable shade for everyone), and I no longer leave home without this perfect, and I mean perfect, pen because it actually writes away all of my imperfections. $20 @ urbanapothecary.com”
Try It! Makeup Melt May 21, 2007
Hands down, one of the most brilliant products for make-up removal. Makeup Melt is water and glycerin based, it immediately dissolves any make-up or residue. Non-oily, non-drying and perfect for all skin types. No water necessary. Price: $30.00, Try It! right now for only $15.00.
PETA Loves Urban Apothecary May 20, 2007
The winners for the PETA / Urban Apothecary contest have been announced. PETA received an amazing 2,883 entries, wow! Drumroll please….
Claude Desmarais of Bolton, Ontario
Rangika Warnakulasuriya of West Covina, CA
Angela Spicer of Davisburg, MI
Molly Miller of Medford, MA
Susan M. Hill of Ripon, Wisconsin
Congratulations to all the winners, have fun shopping! Urban Apothecary does not, nor will we ever, test or condone animal tests. We believe that you can have a great look without killing or harming animals. For more information on kind living, please visit PETA’s official website.
Try It! Sweet Roll May 14, 2007
Tailor-made for the lipstick aficionado. Sweet Roll palette features six new, exclusive high shine and shimmering shades only available in this palette. Price: $32.00, Try It! $16.00 today!
This is how I came up with the name for a new product launching late this summer. One of life’s sweetest moments! This is my daughter, Brooklyn getting a quick sugar fix and a bath. How’s that for multi-tasking?
Happy Mom’s Day May 13, 2007
Happy Mother’s Day from Urban Apothecary! Don’t forget to tell your mother how much you love and appreciate her. Celebrate in style and do something extra special to let your mom know how much you care. Often it is the thoughtful, little things that mean the most.
I’ve been busy working with my three year old daughter Brooklyn these past couple of days on a cute craft project to honor my mom, Carol; and something for my mother-in-law, Meri. I’m still working on hers (sorry Meri!). My moms turned out so cute, I just had to share. It’s craft letters that spell MOM (shown is the first M) that I decopaged with scrapbook paper and decorated. I picked my mom’s favorite colors and added lots of bling! I decorated and decorated until nothing else would fit. This is a great inexpensive, but thoughtful gift. It’s one of my all time favorite gifts I’ve given my mom. And as I explained what each element of the design meant, my mom turned all teary eyed- so I know she loved it. Each part of the design has some meaning…
The M features the “World’s Greatest” tag and an embossed MOM and a tag with her birthstone and tied ribbons. On the O I used lots of muti-colored fibers, a bling heart and three metal heart charms (one for each of my daughters) and a “G” which is what all of her grandchildren call her. On the last M, the bottom left has my birthstone and the birthstones and initals of my girls, Brooklyn and Haileigh, then and E for my daughter, Emerson who passed away. Her intial is on the side with a special crystal for every month we shared. I attached a four-leaf clover since one of my girls was born on St. Patrick’s Day. On the bottom right, you can see my sisters birthstone and the initals of her two kids, their birthstones and another four-leaf clover. This one represents my neice who was born at 26 weeks. We are blessed and so very greatful she is healthy and happy. More bling, including some blue to represent my nephew who is the only grandson, and finally a tag that reads “all that i am or hope to be, i owe to my angel mother’. I’m glad it turned out. Now, if only can come up with something for Father’s Day…Ideas anyone?
Old-Fashioned Lemonade May 11, 2007
After an usually trying day with my three year old daughter Brooklyn, I was struggling to find peace and quite. We were both tired and cranky on the drive home from her G’s (Grandma’s). Trying to change the subject, I asked if she wanted to take a bath. Of course, she did. I asked if she wanted bubble bath, of course, absolutley she did. Then she paused and asked if she could make her own bubble bath in my ‘laboratory’ (aka the attic). Of course! After asking what she wanted to make she came up with Freshly Squeezed Lemonade. She mixed sparkling lemonade fragrance, a combination of Meyer lemon and 7-Up, colored it bright yellow and demanded to add actual sugar. I was so proud of her! E#ven though she is a spitting image of her dad, she takes after her mama too. I hopped in the bath with my daughter. The water was refreshingly tart and sweet, the perfect scent of lemonade to transport you to childhood. We both emerged happy and couldn’t stop giggling. Lesson learned, when life hands you a stressful day, dip into a warm bath bubbling over with the refreshing scent of old-fashioned lemonade.